It’s time to Face The Music
We’ve been working quietly away in the background, establishing new connections, developing new ideas, exploring new opportunities, and just generally taking ourselves a bit more seriously. That might sound like an odd thing to say, but it’s true… and it deserves a bit of a back story.
This time three years ago, Mostly Music was a collection of ideas on paper and perhaps a rough wireframe. We spent a long time researching and thinking about what we were trying to create — you can read more about our beginnings here. We never anticipated to end up with a 23-page website, and something of a movement on our hands. But then again, when you combine passion with purpose, you never know what might happen.
So today we’re proud to announce the launch of our refreshed website — although this moment is about more than just a new look. It marks the beginning of a bold new chapter for Mostly Music: one that steps more confidently into advocacy, celebrates our community with greater visibility, and puts a stake in the ground for the role of music in the economic, cultural, and social fabric of our region.
What started as a humble gig guide has evolved into a growing platform that supports artists, amplifies live music, and connects music lovers with the beating heart of our creative scene. Over the past few months, we’ve been working hard behind the scenes to build something that reflects the true diversity, energy, and talent found here in Kāpiti and Horowhenua.
Our brand-new home page showcases:
Artist profiles that tell the stories behind the sounds
Two fresh landing pages tailored for both musicians and music lovers
An improved website structure that makes it easier to find and follow the music you love
New imagery, generously captured by our friend and local legend Andy Snaps, that shines a light on real moments at real gigs, right here in our backyard
Ways to support us, because we are now at a point where we need support to continue building on what we’ve developed
It could be said that this is a bit of a strategic move. As we continue to build momentum, we’re doubling down on our advocacy work and planning to leave no stone unturned when it comes to seeking support. The arts matter. Music matters. And so does fair recognition and funding for the people and organisations who make it happen.
We’re actively working to secure investment and support to help Mostly Music grow sustainably — not just to keep the lights on, but to expand what we offer: better tools for artists, deeper collaborations with venues, and more ways to foster community connection through sound.
This moment is part refresh, and part soft-launch of a long-term, slow-burn campaign that we’re affectionately calling Face The Music — a deliberate double entendre. It's a call to action for the public — to show up, to lean in, and to experience the magic of live music, in person and in community. It's also a challenge to funders, policymakers, and decision-makers: to face the truth that music and the arts are not a luxury or the ‘fluffy stuff’ — they are essential to the health, identity, and resilience of our people and our communities.
In a time when AI is advancing rapidly into the creative domain, Face The Music also asks us all to reflect on the role of real human artistry — the kind made with emotion, hard work, feeling, and risk. Now more than ever, the work of local musicians deserves our attention, support, and celebration.
This next chapter belongs to the whole region. So come along with us. Dive into the new site. Explore. Share. And keep facing the music.
